Like many great companies, Bésame was born out of its founders’ passion and respect for a specific field. As a child, Gabriela Hernandez was fascinated by her grandmother’s daily makeup routine. It was more than just the application of lipsticks and powders—it was an act of artistry. And this interest was no passing fancy. After immigrating to the United States from Buenos Aires, Hernandez’ appreciation for the world of cosmetics led to her studying the history of makeup and eventually writing a book on historic makeup trends. In 2004, this same love of and respect for beauty products led to the founding of her own company—Bésame Cosmetics.
As an homage to the allure of the beauty routine which so fascinated her as a child, Hernandez has worked—and continues to work—to base her timeless line of beauty essentials on historical pigments and recipes. The products crafted by the company are formulated based on years of research and extensive work with biochemists, all overseen by Bésame’s founder and her family. The company—and their lipsticks in particular—takes inspiration from the iconic and powerful women of the 20th century, including the 1912 suffragettes, Marilyn Monroe and, of course, Hernandez’ grandmother.
Bésame’s lipsticks are truly one of the standout products in their collection. The variety of saturated, long-lasting purple, red, pink, orange and nude pigments catch the eye and promise to complement most any skin tone. And their limited-edition shades are even more special. Past themes and collaborations have included Lucille Ball, Disney and The Lincoln Motor Company-inspired lipsticks and collections. Additionally, for their 20th anniversary, the company has launched a Victory Red Special Edition Lipstick in their new flower-etched case, alongside a Victory Pin.
Of their current lipstick collection, my personal favorite shade is Rhythm in Red, one of two limited-time lipsticks inspired by Ella Fitzgerald. The red-brown shade is attractive and eye-catching, suitable for everything from a night on the town to a formal event. And the company’s attention to detail and care for their customers was clear not only in the lipstick formula, but also in the patterned box it arrived in and the included instructions. Of course, the multi-step directions, which discuss the proper way to go about applying this lipstick in order to achieve the longest-lasting wear possible, may not be for everyone. However, it is a useful bit of information to have in my toolbox, and one I will absolutely take advantage of in the future. Finally, as an added benefit, proceeds gained from sales of the two $32 lipsticks go toward The Ella Fitzgerald® Foundation.
At Bésame, the commitment to recreating historical cosmetics is not simply about honoring and connecting with the women of the past. By taking inspiration from the strength and glamor of 20th century icons, Bésame hopes to help the women of the present feel courageous and self-assured in their own right. And they achieve this not only through flawless, long-lasting color, but also through environmentally friendly ingredients and processes. Since their founding, Bésame has focused on using reusable and biodegradable packaging, chemical- and gluten-free formulas, and cruelty-free testing. Additionally, all products are created locally in California.
The best companies are those which are founded on a true sense of passion for their product. Even better companies extend that respect to their audience. Like any truly great company, Bésame achieves both, offering well-researched pigments, sustainability and superlative color. Additionally, with most lipsticks priced at $29 or $32—and with free shipping for U.S. orders over $55—you can acquire a new signature shade at an affordable price. So if you are ready to try out Bésame’s captivating lipsticks today, visit their website HERE and take Hernandez’ shade-finder quiz to find the right lipstick for you.
