With an abundance of expensive, luxury makeup brands saturating the beauty industry, M2U NYC is a refreshing change. Launched in March 2020, M2U NYC creates premium quality products that are certified vegan and cruelty-free – and at truly unbeatable prices. Designed with direct input from Gen Z, the brand delivers modern, stylish and functional makeup, all while rejecting the unnecessary luxury costs that often inflate the prices of other beauty brands.
As the holidays creep up on us, M2U NYC is going to be my go-to stocking stuffer for my sister and niece. Why? Because their products are unique. Enter: the eye crayon, a perfect blend of beauty and practicality. These creamy, shimmer-packed eye crayons glide effortlessly onto the eyelids, creating an instant glow that brings sparkle to the eyes. Infused with Vitamin E and Jojoba Oil, the Eye Crayon not only adds shimmer but also hydrates, soothes and smooths the eyelids for an even application. The buildable formula makes it versatile—you can wear it alone for a subtle glow or layer it with other eyeshadows to create a more dynamic, multi-dimensional look. And since it doesn’t require a brush, it’s the ultimate on-the-go beauty essential. I always keep one in my bag because you never know when you might need an extra touch of sparkle!
I also recently tried their Customizable Travel Makeup Kit and it’s already in my suitcase queue for an upcoming Disnyland adventure! It’s compact, efficient and perfect for quick touch-ups (gotta look good for Mickey Mouse!) With just four essentials—a hydrating liquid blush, a perfecting powder, an eye crayon, and a mini mascara—it has everything I need to create a naturally beautiful look without overpacking. The travel-friendly sizes are perfect for tossing in my crossbody purse and they perform just as well as their full-sized counterparts.
Designed in the heart of New York City, each product carries the energy and boldness of the city, from its award-winning blush to its bold, vibrant lipsticks. For anyone who loves makeup but doesn’t want to overspend on marketing gimmicks and over-the-top packaging, this brand is truly a breath of fresh air. M2U NYC strips away the expensive, wasteful aspects of traditional beauty brands—like celebrity endorsements and high-budget photoshoots—and focuses on what truly matters: delivering quality, value and style. The fact that they’re 100% vegan, cruelty-free and made with clean ingredients just seals the deal. M2U NYC is a must-try.
